DXB LIVE successfully delivered a 280 sqm stand for Injazat at GITEX Global 2023, marking the launch of its new brand, Core42. The stand combined immersive LED environments with sustainability-focused design, creating a space that reflected innovation, transformation and forward-thinking technology.

The goal was to introduce Core42 to the market through a dynamic brand experience that embodied digital intelligence and innovation. Injazat wanted to communicate its next-generation capabilities in a way that was both visually engaging and environmentally responsible. DXB LIVE’s task was to transform this vision into an impactful, technology-led environment that captured audience attention.

The design centred on motion, light and interactivity. Hanging and floor LED screens surrounded visitors in a seamless visual experience, while the Sustainability Hub showcased eco-friendly practices. The new Core42 logo was revealed through synchronised content and lighting, symbolising the brand’s entry into a new digital era. Architectural precision and creative storytelling worked together to deliver a cohesive and memorable presence.

DXB LIVE managed the full design, build and technical production, integrating advanced AV systems, smart connectivity and Holobox technology in coordination with Injazat’s international team. Continuous communication between all creative and technical teams ensured accuracy and consistency from concept to delivery.

The result was a striking, immersive stand that launched Core42 with impact. The experience blended innovation and sustainability in equal measure, establishing Injazat’s reputation in digital transformation.

• 280 sqm immersive stand delivered on schedule
• Successful launch of Core42 at GITEX Global 2023
• Integration of Holobox and advanced LED visual systems
• Strong visitor engagement and brand visibility throughout the event