World of Coffee Dubai 2026 Achieves Record Breaking Results, Reinforcing Dubai’s Position as a Leading Regional Hub for Specialty Coffee Trade

Uploaded on: 09/04/26

Dubai, United Arab Emirates – February 2026: DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, organiser of World of Coffee Dubai in partnership with the Specialty Coffee Association, has announced that the sixth edition of the exhibition will take place from 26 to 28 January 2027 at Dubai World Trade Centre. The announcement follows the remarkable success of the fifth edition.

The 2026 edition recorded unprecedented figures, attracting more than 20,000 trade visits from industry professionals representing over 80 countries. More than 2,100 companies and brands from 78 countries participated, alongside nine national pavilions, making it the largest event globally within the World of Coffee exhibition series to date.

Beyond its scale, the event also stood out for the quality of attendance. Industry professionals accounted for 83% of total visitors, while international participation exceeded 70%. Notably, 63% of visitors attended for the first time, reflecting the event’s expanding global reach. In addition, 68% of attendees were decision makers and purchasing managers, with 60% reporting that they concluded deals or entered into new agreements and partnerships during the event.

Over the course of three days, the exhibition provided a comprehensive platform for trade exchange and partnership building through its exhibition halls, Cupping Rooms, Producers Village, Roasters Village, and auction programme. Local and international championships and awards also witnessed strong competition, recognising excellence and innovation in accordance with unified international standards.

From an exhibitor perspective, 41% participated for the first time, while a strong base of returning exhibitors underscored continued confidence in the exhibition’s ability to deliver tangible business results. A total of 95% of exhibitors reported fully or partially achieving their objectives, and more than 75% generated serious business leads, reflecting growing trust in the exhibition as an effective commercial gateway to the UAE and regional markets.

Trade visitor participation also recorded notable growth from several countries compared to the previous year, including Brazil, the United Kingdom, Russia, Egypt, Denmark, Ukraine, Switzerland, Tajikistan, Sweden, Singapore, Armenia, Albania, Türkiye, Argentina, Australia, Austria, Azerbaijan, China, and the Czech Republic.

Commenting on the event’s success, Khalid Al Hammadi, Executive Vice President of DXB LIVE, said: “World of Coffee Dubai has reached an important milestone where success is measured by tangible outcomes. This year’s edition clearly demonstrated how the exhibition serves as a true platform for closing deals, launching products, discovering new sourcing opportunities, announcing commercial partnerships, signing memorandums of understanding, and honouring winners of local and international championships. The strong level of engagement we witnessed also reflects Dubai’s growing role as a global hub bringing together all stakeholders within the specialty coffee industry.”

For her part, Shouq Bin Redha, Exhibition Manager, said: “This year, World of Coffee Dubai reaffirmed its position as a comprehensive platform that brings together knowledge, networking, and innovation. We observed increasing interest from industry specialists, decision makers, and global brands, alongside high quality participation that reflects the maturity of the specialty coffee sector in the region. The results achieved extended beyond numbers; they were evident in the depth of discussions, the calibre of competitions, and the momentum surrounding new initiatives and product launches. We are proud of the tangible impact the exhibition continues to deliver in supporting industry growth and strengthening the coffee community locally and regionally.”

During the event, 14 memorandums of understanding and partnership agreements were signed between 23 companies, entities, and organisations. These included the renewal of the partnership between the Specialty Coffee Association and DXB LIVE to organise the exhibition for five additional years through 2031, as well as the signing of a three year agreement between DXB LIVE and the Bahrain Tourism and Exhibitions Authority to organise the Bahrain Coffee Festival. Additional local, regional, and international cooperation agreements further strengthened the exhibition’s presence beyond the UAE.

In terms of competitions, the Coffee Design Awards saw the participation of 11 contestants, while 10 competitors took part in the Best Product Award. Additionally, 22 participants competed in the Cupping Room and 17 in the Brew Bar, reflecting the strong professional momentum that accompanied the exhibition’s activities.

As the fifth edition concludes, attention now turns to the 2027 edition. More than 90% of exhibitors have confirmed their intention to return, while 50% of the sixth edition’s exhibition space was already reserved during the show days, reflecting strong confidence in the event’s continued growth and future success.

For more information, please visit: www.worldofcoffeedubai.com

See similar articles

These are worth a read!

Middle East International Dermatology & Aesthetic Medicine Conference & Exhibition 2023: Gathering Experts to Discuss Modern Trends in Dermatology

Over 40 Global Associations Join the Forefront of Dermatology and Cosmetic Medicine in the Middle East

Dubai to host the world's largest congress for plastic surgery societies

Annual World Congress of International Confederation of Plastic Surgical Societies (ICOPLAST) to be held for the first time in the Middle East in Dubai

World of Coffee 2024 to host UAE National Barista Championship and UAE National Latte Art Championship

Participants will exhibit their creativity and talent in front of thousands of specialists and enthusiasts

DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023

DWTC’s experiential agency designed and constructed 300 exhibition stands, covering a total area of 145,000 square metres for prestigious events such as COP28, World Radiocommunication Conference and more

Dubai to host Future Festival 2024: A revolutionary summit for Innovation trends driven by AI

The summit gathers innovators and tech enthusiasts from all around the world to prototype their future innovations and learn about tomorrow’s most important trends

MODESH WORLD RETURNS FOR ANOTHER SEASON OF FAMILY FUN THIS DUBAI SUMMER SURPRISES

Dubai, United Arab Emirates, 23 June 2023: Modesh World, the indoor entertainment park that brings joy and delight to the city every summer, is set to reopen its doors on 26 June and will then run right the way through until 27 August.

Abdulla Bin Touq Al Marri inaugurates World of Coffee 2024

The first day of World of Coffee 2024 marks a wide participate, reflects an increasing interest in the industry This year’s edition of World of Coffee is focussing on sustainability

Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai

Featuring a series of innovative sessions and workshops, the renowned ‘Future Festival’ will be organised by Trend Hunter,

Future Festival Dubai 2024 kicks off with insightful discussions on Future Trends and AI across diverse industries

The highly anticipated ‘Future Festival’ commenced at DEC, Expo City Dubai today, kick starting with keynote and sessions on the groundbreaking trends

Dubai to host Future Festival 2024: A revolutionary summit for Innovation trends driven by AI

The summit gathers innovators and tech enthusiasts from all around the world to prototype their future innovations and learn about tomorrow’s most important trends

Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai

Featuring a series of innovative sessions and workshops, the renowned ‘Future Festival’ will be organised by Trend Hunter

Dubai to Host the Fourth Edition of World of Coffee in February 2025

The fourth edition of World of Coffee Dubai will span over 20,000 square meters across

World of Coffee Dubai returns with MENA coffee market set to reach US $11.5 billion by 2025

The fourth edition of WOC Dubai will be held between 10-12 February 2025

World’s Rarest Coffees to be Auctioned for First Time at World of Coffee Dubai 2025

Coffee aficionados and industry leaders will converge in Dubai this

Coffee Value to Surge, Innovation to Dominate, MENA to Lead: Top Coffee Trends for 2025

The value of coffee globally, is predicted to go up by up to 20% in 2025

The Fourth Edition of the World of Coffee Exhibition Starts Monday with Over 1,980 Exhibiting Companies and Global Brands

World of Coffee Dubai - returning for its fourth edition from February

Mohammed bin Rashid visits fourth edition of World of Coffee exhibition

Exhibition sees a 50% increase in exhibitor numbers and a 33% expansion

Responsible Practice in Coffee Takes Center Stage at World of Coffee Dubai 2025

The coffee industry is undergoing a transformation, with responsible sourcing

World of Coffee Dubai Auction Sets New Record Prices

The inaugural Dubai Multi Commodities Centre (DMCC) Specialty Coffee Auction saw record prices

DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023

DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), recorded significant

DXB Live expands its regional presence by opening new branch in Riyadh

DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre

DXB LIVE Showcases Exceptional Performance in 2024, Delivers Services to 466 Events Worldwide

DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC), recorded

DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events

Record growth supported by flagship events, global partnerships, and industry accolades

DXB LIVE and Arabian Warrior Launch “The Urbanator”, Dubai’s New Urban Obstacle Racing Series

Participants will take on adrenaline-driven challenges across architectural landmarks, rooftop climbs, street-level runs, and giant elevated obstacles designed to highlight Dubai’s dynamic urban identity.

World of Coffee Dubai 2026 to Host Three Live Coffee Auctions at the Dubai Coffee Auction by DMC

World of Coffee Dubai 2026 continues to reinforce its standing as a premier global trade platform for coffee professionals and enthusiasts.